One of the big questions in email marketing is what is push marketing and what is pull marketing. While push marketing involves reaching out to the right people at the right time, pull marketing reaches out to people who are already aware of a problem or are actively looking for a solution. The latter is generally more effective when consumers have a long enough lead time to decide on a purchase. The latter involves making a sales pitch to convince people to buy a product or service.
There are a few main differences between push and pull marketing. In the latter case, a company has more control over the outreach, while the former gives consumers more control. Push marketing involves identifying demographics and distributing information through direct mail, email, and other methods. In the former case, the company can use this method if it is an up-and-coming company, but for a more established brand, it is best to go with the pull model.
If you’re a legitimate business, opt-in newsletters are an excellent option for email marketing. They’re easy to track and analyze, and there are many tools to measure open rates, unsubscribe rates, and interaction statistics. However, keep in mind that many businesses still use push marketing methods and emails. While it’s possible to send mass email campaigns, push marketing through email will often come across as low-quality and spammy. Only legitimate companies should use email as a pull channel.