Which social media platform is better for your business? Both Facebook and Twitter have a lot of benefits. Twitter allows you to create a personalized, personal brand while Facebook gives you a more universal audience. Regardless of which social media channel you choose for your digital marketing strategy, you should focus on engaging with the right audience. For example, Facebook is a great platform for building relationships with your followers. Facebook offers a wide variety of opportunities for connecting with people who share your interests.
As of April 2019, Facebook has 2.38 billion monthly active users worldwide. Using this social network can help your business grow, and you can share your business’s news and updates with your fans. Your fans will be interested in what’s happening at your business, and they’ll be interested in finding out what’s new. Using Twitter as a digital marketing strategy can give you a better understanding of how both platforms can work for your business.
Before starting a social media marketing campaign, you should consider your target audience and the size of your business. Whichever social media platform you choose, consider your brand image and target audience. Whichever platform you choose, make sure it fits your brand personality and the time you have to dedicate to the campaign. If your brand is targeting women in particular, consider Instagram. Instagram tends to attract more women than men and people under 25 years of age.
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